Q2 2024 Theme Parks Apps Performance in the US - Sensor Tower Insights

In Q2 2024, the US theme parks apps market demonstrated varied performance across top applications. Insights from Sensor Tower reveal the trends in downloads and weekly active users for these entertainment companions.

Disneyland® saw a consistent rise in downloads, starting the quarter at around 5.7M and peaking at 6.5M by the end. Weekly active users also showed a positive trend, starting at 22K and climbing to over 23K. Revenue fluctuated, with an initial 660K USD, dipping mid-quarter to around 400K, and then partially recovering to 367K by the end of June.

The Six Flags app experienced its highest downloads at the beginning of the quarter with 6.4M, but numbers generally trended downwards, finishing at 3.5M. Similarly, weekly active users dropped from 48K to 38K. The app did not generate revenue during this period.

My Disney Experience maintained a steady performance in terms of revenue, starting strong at 8.3M USD and concluding the quarter at 6.2M, despite fluctuations. Downloads ranged from 2.6M to 3.9M, and weekly active users increased from 3.8K to 4.7K by the end of Q2.

Universal Studios Hollywood™ showed a modest increase in downloads from 3.2M to 3M across the quarter. Weekly active users demonstrated a steady increase from 9.8K to 9.3K, indicating a growing engagement among users.

Finally, Universal Orlando Resort had downloads that varied, starting at 1.2M and ending the quarter slightly lower at 1.1M. The app's weekly active users saw a minor rise from 3.4K to 3.3K, suggesting a consistent user base.

For more detailed insights and analytics on the performance of theme parks apps and other market data, Sensor Tower provides comprehensive reports and industry analysis.